By Penry PriceĀ for AdAge. Published on January 11, 2017 The year 2017 will be a turning point for agencies. Those that aren't singularly focused on technology to scale the customer experience may find themselves up for review. Given their expertise in business strategy, consultants have been more successful in acquiring creative talent and companies than vice versa. But [eltdf_highlight background_color="#de372b" color="#ffffff"]agencies have an opportunity to reinvent themselves[/eltdf_highlight], and doing so could open up new lines of business. For this to happen,[eltdf_highlight background_color="#de372b" color="#ffffff"]they need to think more like consultants and offer a wide array of technical solutions[/eltdf_highlight]. That way, they can ward off the consulting firms encroaching on their turf. Read the full article here: http://adage.com/article/digitalnext/creative-agencies-consultants-2017/307400/