Why Creative Agencies Need to Think Like Consultants in 2017
By Penry Price for AdAge. Published on
The year 2017 will be a turning point for agencies. Those that aren’t singularly focused on technology to scale the customer experience may find themselves up for review. Given their expertise in business strategy, consultants have been more successful in acquiring creative talent and companies than vice versa. But agencies have an opportunity to reinvent themselves, and doing so could open up new lines of business. For this to happen, they need to think more like consultants and offer a wide array of technical solutions. That way, they can ward off the consulting firms encroaching on their turf.
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