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Marketing

By Robert Clay for Marketing Wizdom. Marketing therefore goes far beyond targeting, advertising, pricing, and promoting your product and service. It is also responsible for creating the products and services that satisfy the needs of your marketplace; quality control; accounts receivable; looking after your customers; and converting first time buyers into loyal clients. Whether you previously realised it or not, [eltdf_highlight background_color="#de372b" color="#ffffff"]marketing is[/eltdf_highlight] therefore[eltdf_highlight background_color="#de372b" color="#ffffff"]at the epicentre of your business[/eltdf_highlight]. It follows that everyone in your business must have a customer-first attitude. They should be hired because they have that attitude. You should part company with them if they don’t. Every one of them should develop their customer awareness by meeting and/or interacting with customers as part of what they do. If the leaders in your business aren’t spending 40-60 percent of their time reading about, thinking about, or interacting with

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Agency

By Penry Price for AdAge. Published on January 11, 2017 The year 2017 will be a turning point for agencies. Those that aren't singularly focused on technology to scale the customer experience may find themselves up for review. Given their expertise in business strategy, consultants have been more successful in acquiring creative talent and companies than vice versa. But [eltdf_highlight background_color="#de372b" color="#ffffff"]agencies have an opportunity to reinvent themselves[/eltdf_highlight], and doing so could open up new lines of business. For this to happen,[eltdf_highlight background_color="#de372b" color="#ffffff"]they need to think more like consultants and offer a wide array of technical solutions[/eltdf_highlight]. That way, they can ward off the consulting firms encroaching on their turf. Read the full article here: http://adage.com/article/digitalnext/creative-agencies-consultants-2017/307400/