Nicolas Deturck

co-founder & CEO
+32 499 54 66 04
nicolas.deturck@transform.marketing
@nicolasdeturck
/in/nicolasdeturck
speakersbase

Tony Peetermans

co-founder & COO
+32 479 45 05 21
tony.peetermans@transform.marketing
@tonypeetermans
/in/tonypeetermans

WHAT WE DELIVER

At The Name of the Game, we are outcome driven consultants in strategy, innovation and operations. We act as a neutral incubator, facilitator and catalyst for your transformation projects, operating within your organisation and across departments and geographical borders.

Get insights into your organisation’s operations, strengths and weaknesses.

market positioning

marketing strategy

team and organisation

agencies and suppliers

marketing budget

business kpi’s

Shape business opportunities and make them real and actionable.

customised workshops

operational processes

change management

sharpen marketing tactics

disrupt the status quo

Generate ideas and turn them into new business opportunities for growth.

marketing operations

marketing performance

lead-to-sales

customer experience

new business models

Marketing Transformation Model

Our unique methodology helps you to optimise your marketing operations and processes. The Marketing Transformation Model is scalable to your specific needs and integrates our sets of services, by guiding you in the establishment, execution and evaluation of your plan.

WE WALK THE TALK

We enable our clients to reach their full potential by focusing on what matters and what delivers business success ... and yes, we practiced what we preach.

hands-on expertise saving you time and money

fast and reliable

actionable outcomes

extensive agency and advertiser expertise

understand your business

simplify complexity

committed to your business

not influenced by any technology or vendor

LET’S TALK

There is a lot more to be said about what we do.
If you need more information or want to share a comment, get in touch and schedule a time to talk.

REFERENCES

Some of the great organisations we've had the pleasure to work with.

"Working with Nicolas and Tony was exceptional. Both are innovative thinkers and their profound business experience brought an invaluable benefit to our organisation. The Marketing Transformation Model is the right approach to be prepared for the ever-changing marketing landscape."

Tino Kotte

International Communications & Media Planning

"Their hands-on approach helped us identify what could be improved, even the problems that we didn’t know we had, and gave us tangible assets and solutions. They helped thinking out of the box and did this in a very professional way."

Pedro Fondevilla

Marketing Director / Volkswagen España

"Nicolas and Tony have been great partners to Engineering. They quickly understood our business and helped us transform our service positioning and advance our capabilities in order to improve efficiencies. Their expertise and attention to detail was great."

Andrea Peron

Digital Innovator / Engineering

"Thanks to the Marketing Transformation Model, DDB Brussels and Volkswagen started working as one integrated team. This helped to achieve higher impact, more coherence, stronger brand KPI’s, saving time and money and increasing business performances."

Yves Bogaerts

CEO / DDB Brussels

OUR INSPIRATION

We read a lot. We are pleased to share with you abridgements of 'must read' articles.

TWITTER

OUR TRAVEL STATISTICS

18

% DISTANCE TO THE MOON

137

HOURS IN THE AIR

68626

KILOMETERS

503

KM/h AVERAGE SPEED